But, are these emails just for casual communication among friends? They're also one of the best ways to make sales online. The return on investment from emails is massive. For every $1 spent, you can expect a return of $36.

Joel is Head of Sales & Marketing at Vestorly, an AI-driven content curation engine. He writes about leveraging content effectively. Content marketing has long been a passive form of marketing. Email personalization, on the other hand, is an active approach. Email marketing reflects a staple in our personal and professional lives.

Email marketing landscape tends to shift a little every day. As the email industry continues to evolve, it becomes important to keep up with the latest trends. According to a report by Statista, there are around 3.7 billion email users in the world, and the number is set to grow to 4.4 billion users by the year 2023. Also, the average ROI for email marketing is 3,800 percent which is way higher than any other form of marketing. This makes it one of the best forms of marketing out there.

A recent survey of more than 300 marketers by Resulticks found that almost half thought artificial intelligence was an overhyped industry buzzword and 40% felt skeptical when they saw or heard the term. The survey also found that 47% of marketers believed AI was more fantasy than reality. Artificial intelligence has certainly become the buzzword of 2018 as brands and retailers increasingly explore how it will impact their business this year and beyond. Speaking at an event recently hosted by StoryStream on the hype behind AI in marketing, it became apparent that whilst AI is in its infancy today, many brands and retailers are already actively using AI for the likes of content creation, content management, customer insights, personalization and customer acquisition. Brands including Aston Martin, Shiseido and Mars are already actively embracing AI experimentation in marketing and some have been at it for some time.

A recent survey of more than 300 marketers by Resulticks found that almost half thought artificial intelligence was an overhyped industry buzzword and 40% felt skeptical when they saw or heard the term. The survey also found that 47% of marketers believed AI was more fantasy than reality. Artificial intelligence has certainly become the buzzword of 2018 as brands and retailers increasingly explore how it will impact their business this year and beyond. Speaking at an event recently hosted by StoryStream on the hype behind AI in marketing, it became apparent that whilst AI is in its infancy today, many brands and retailers are already actively using AI for the likes of content creation, content management, customer insights, personalization and customer acquisition. Brands including Aston Martin, Shiseido and Mars are already actively embracing AI experimentation in marketing and some have been at it for some time.